What do we mean by de-sexualizing swimwear? Well, when we talk about sexualization, we refer to the awareness and attention brought to a person’s sexuality. This applies to the photoshoots taken of women in swimwear, in the context of how they promote the images and the way society reacts to them. When you see a woman in a swimsuit, they force you to see a “sex symbol”. For example, Sports Illustrated Swimsuit Issue, swimwear companies Instagram accounts, even television shows such as the iconic Baywatch, they all depict women in swimsuits as a sex object.
De-emphasizing the sexualization of women's swimwear means toning down how it is promoted sexually. Instead of featuring a girl in a bathingsuit provocatively, we promote an image of happiness, confidence and authenticity.